Éditions Hatier, Paris, 2023

1. Complete the following sentences with words from the list below.

reach •viral • launched • creativity • personalised • customize • misleading • boosted

001creativity::002personalized::003customize::004misleading::005viral::006launched::007boosted::008reach
creativity personalized customize misleading viral launched boosted reach

Changes in the industry allow companies to express their .

Marketers need to experiment advertising more and more.

Google wants users to their ad experience.

TikTok's videos are ideal vehicles for misinformation: short-form videos are going on TikTok and competing platforms.

Burger King and McDonald's have all marketing campaigns that make what's old new again.

Meta has expanded and its ad offerings for Instagram, Messenger, and Reels.

Today's advertisers must resort to options like ad-supported video-on-demand to effectively customers.

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